Making sense of email performance data
Showing 20 of 54 guides
Deep dive into advanced email analytics, including custom metrics, predictive analytics, and reporting.
How to use click maps and heat maps to analyze subscriber interaction with your emails and optimize content placement and design.
Moving beyond basic open rates to understand and measure deeper engagement with your email content through advanced metrics and analysis.
Methods for analyzing competitor email strategies and performance to identify opportunities and improve your own email program.
How to design email A/B tests that produce statistically significant results and avoid common testing pitfalls that lead to false conclusions.
Advanced analysis techniques for measuring email accessibility performance.
Different attribution models for assigning conversion credit to email campaigns, and how to choose the right model for your business goals.
Advanced tracking systems for measuring the performance of email automation workflows.
Advanced calculation methods for measuring email automation return on investment.
Advanced measurement techniques for evaluating email marketing's impact on brand metrics.
Methods for comparing different email campaigns to identify patterns, trends, and factors that contribute to success or underperformance.
Advanced analytics techniques for measuring and optimizing email campaign performance.
Advanced measurement techniques for evaluating the performance of integrated email marketing channels.
Methods for performing cohort analysis on your email subscribers to understand engagement patterns over time and throughout the customer lifecycle.
Advanced analysis techniques for measuring email performance against competitors.
Advanced monitoring systems for tracking email compliance metrics and regulatory requirements.
Advanced analytics methods for measuring and optimizing email content performance.
Advanced calculation methods for measuring and optimizing email marketing costs.
Advanced analysis techniques for measuring email performance across the customer journey.
Advanced monitoring systems for tracking email deliverability metrics in real-time.