Understanding Your SpamBarometer Score Report
After running a test on SpamBarometer, you'll receive a comprehensive report about your email's spam score. This guide explains how to interpret the results and take action to improve your email deliverability.
Overall Spam Score
The overall spam score is displayed prominently at the top of your report. This score ranges from 0 to 10, with lower scores indicating better deliverability:
- 0-2: Excellent - Your email is highly likely to reach the inbox
- 3-5: Good - Your email should reach most inboxes but may be flagged by some strict filters
- 6-7: Concerning - Your email has significant issues that may cause it to be filtered
- 8-10: Poor - Your email is likely to be caught by spam filters
Score Breakdown
Below the overall score, you'll find a breakdown of how different factors contribute to your spam score:
Content Analysis (40% of total score)
This section evaluates the actual content of your email:
- Spam Trigger Words: Words and phrases commonly found in spam
- Text-to-HTML Ratio: Balance between visible text and HTML code
- Image-to-Text Ratio: Balance between images and text
- Link Analysis: Number and quality of links in your email
- Subject Line: Analysis of your subject line for spam triggers
Technical Analysis (40% of total score)
This section examines the technical aspects of your email:
- Email Headers: Proper formatting and presence of required headers
- HTML Structure: Quality and validity of your HTML code
- Authentication: SPF, DKIM, and DMARC configuration
- Blacklist Check: Whether your sending domain or IP is blacklisted
- Compliance: Presence of unsubscribe links and physical address
Engagement Prediction (20% of total score)
This section predicts how recipients might engage with your email:
- Readability: How easy your content is to read
- Mobile Friendliness: How well your email displays on mobile devices
- Call-to-Action Clarity: Effectiveness of your CTAs
- Personalization: Use of personalization techniques
Detailed Findings
For each category, you'll see specific issues identified in your email, with severity ratings:
- Critical: Major issues that are likely causing your email to be filtered
- Warning: Significant issues that could impact deliverability
- Info: Minor issues or suggestions for improvement
Recommendations
At the bottom of the report, you'll find actionable recommendations to improve your score. These are prioritized by impact, so focus on the high-impact changes first.
Comparative Analysis
If you've run multiple tests, you'll see how your current score compares to previous tests, helping you track improvements over time.
Taking Action
To improve your spam score:
- Address critical issues first
- Make one change at a time and re-test to see the impact
- Pay special attention to content triggers and technical issues
- Use the "Compare" feature to see before/after results
Need Help?
If you're unsure how to address specific issues in your report, our support team is available to help you interpret the results and suggest improvements.